In an unexpected move, the Charlotte Hornets have announced a partnership with MrBeast's snack brand Feastables. Serving as the first official partnership between an NBA team and a social media influencer, as an Official Jersey Patch Partner the Feastables brand logo will appear on Hornets’ player’s jerseys.
Hornets COO and President Fred Whitefield said, "We are thrilled to welcome Feastables and North Carolina native MrBeast into our Hornets family. We are excited to have this opportunity to introduce MrBeast’s fans to the Hornets and the Feastables brand to NBA fans around the world through our jersey patch.